It was a pleasure presenting at the premier laser tag education program, LaserTAG360!
Michele Oca, Founder, Chief Creative Director, and Entertainment Center Designer, spoke on how to Keep Consistency Across Your Brand.
Key takeaways from the presentation included:
By hiring the right consultants, you’ll understand the demographics of your market area and how they match up with the vision you have for your business.
YOUR BRAND IS NOT JUST A GREAT LOGO…or just another pretty face. It’s all about your facility’s appearance, customer service, and most importantly, what your customer remembers about their experience.
CREATE THE RIGHT ENVIRONMENT
Grownups are attracted by aesthetics and comfort, while children only care about the attractions.
YOU CAN’T APPEAL TO ALL DEMOGRAPHICS
Unfortunately, you can’t be everything to everybody.
BUILD YOUR IDEAL BUYER PERSONAS
Personas allow you to discover the WHO, WHERE, WHAT, and HOW of your target audience.
START COLLECTING INFO ASAP
You’ll need to build your database in order to market to them.
What are your business’ distinctive strengths?
TO FIND YOUR STRENGTH…You can define your company by looking at its resources such as:
BUILDING & EQUIPMENT Look at your physical items
COMPANY CULTURE CONSISTENCY It’s all about the people who work for your company and how they express their outlook by being positive, passionate, and excited to be part of your team.
BUILD A STRONG MARKETING STRATEGY That will allow you to communicate your business in the right direction.
GET THE RIGHT TOOLS Website and social media must be always up to date. Generate marketing materials that cover all occasions
GET THE RIGHT TEAM Each employee in your business needs to be trained and focused on the level of customer service and customer experience that you want your brand to represent.
MARKETING OF YOUR BRAND IS EVERYTHING Customers must always know exactly what is offered in your center
Research different entertainment centers around the world to get inspiration
PICTURES SPEAK A THOUSAND WORDS
Pinterest, Instagram, FEC online searches, OR visit our site for inspiration 😉
READ INDUSTRY TRADE PUBLICATIONS TO FIND INSPIRATION
INTERVIEW VENDORS Annoy them to death until you get the tips you need.
EXPLORE BY VISITING LOCATIONS WHICH MAY BE SIMILAR TO YOUR VISION
From Design to Construction to Opening
IT’S GOING TO BE YOUR BUSINESS
Be involved from the time you start actively working on your idea and plan, to the time that you open and beyond.
If you’ve made good vendor choices, rely on their expertise and try not to micro-manage. Sometimes this leads to cost-overruns or longer phases for your project and this means TIME-CONSUMING ADDITIONAL COST.
First impression and lasting impression
Since you’re in the business of entertainment GREAT IMPRESSIONS ARE PARAMOUNT TO YOUR SUCCESS
The easiest way to brake brand consistency is to start mix and matching on your own. Customers notice even if you think they don’t…
The result that you would obtain would be super duper unprofessional. POOR IMPRESSIONS MEAN FAILURE
A CUSTOMER’S FIRST IMPRESSION IS ESSENTIAL Will your facility “WOW” them?
Customers perception is created by:
YOUR SOCIAL MEDIA
YOUR CUSTOMERS’ EXPERIENCE WILL BE THEIR LASTING IMPRESSION…MAKE IT MEMORABLE!