For those of you who are new to the family entertainment industry and are learning to navigate the ropes, including an anchor attraction in your FEC master plan is that “iconic” or signature attraction that makes your entertainment center unique or is considered as your major attraction.
Much like a mall has 2 to 3 major department stores to pull in traffic for smaller boutiques or specialty shops, an FEC master plan should include two or more anchor attractions to pull in traffic for those “impulse” rides and games such as bumper cars and arcade.
Although it’s a “family” entertainment center, remember that teens, adults and even corporate customers are just as important when considering what anchor attractions you should include in your FEC master plan. Not to mention, they’re harder to impress.
Because not all rides and games are for all ages, your anchors should be relevant to the demographics you’re attempting to attract. This is why bowling is such a popular anchor attraction. People of all ages and capabilities are proven to love to bowl, and there aren’t many other activities that have such a social aspect to it which can also drive food & beverage revenue. Of course, there are other tried and true anchor attractions which still have broad appeal, such as miniature golf, go-karts, or bumper cars.
Anchor attractions can work for both kids and adults. If your FEC has enough space, consider one for younger kids and one or two for teens and adults, so that there’s a good mix for virtually everyone, no matter their age. Think about attractions such as soft play for younger children and laser tag for older kids and adults. Guests want the opportunity to experience something they just can’t get anywhere else.
Now that you know what anchor attractions are, here are three anchors to consider including in your FEC master plan when working with a design agency.