The indoor trampoline park business has doubled in size every year since 2013, according to the International Association of Amusement Parks and Attractions.
In addition, according to Technavio analysts, the global trampoline market is forecast to grow at a CAGR of almost 5% during the period of 2017-2021.
Part of this universal growth to keep up with consumer demand is because the trampoline park business models are no longer only spaces to jump around, but have evolved into a fun form of exercise, good for corporate team building, and engaging with accessories that elevate the experience.
Here are our top 5 trampoline park trends in family entertainment amusement centers that are taking over the industry.
1. Use Trampoline Parks to Promote Exercise
Walk on a boring treadmill to burn calories or burn more by bouncing, flipping, and jumping on a trampoline? Most consumers will likely go with the latter.
According to NASA scientists, rebounding on a trampoline is 68% more effective than jogging. Known as “rebound therapy”, it suggests that 10 minutes jumping on a trampoline is a better cardiovascular workout than 33 minutes of running. So forget about pilates and the barre method… trampoline parks are where it’s at when it comes to getting a heart-pumping, full-body, low-impact, antigravity cardio and strength training workout, no matter what age.
2. Trampoline Parks Add Attractions, Elements, and Accessories to Make it Engaging
According to the Los Angeles Times, the trampoline park industry was worth over $1 billion and included over 700 locations worldwide in 2016. Besides exercise, another reason for its success is the addition of elements for challenges beyond the norm with dodgeball courts, basketball slam dunk areas, rock climbing towers, ninja courses, and laser tags.
A great example of a trampoline park using these accessories is JumpUp in Bahrain. JumpUp is designed with a multi-course in mind that includes basketball, dodgeball, and a foam pit (our favorite). US Design Lab had the pleasure of providing several services for JumpUp, including trampoline park trends such as free jump, basketball, dodgeball, and foam pit, and made it bigger, better, and more productive as a business.
3. Trampoline Parks Themes Create Continuous Flow of Business
No matter the industry, you can’t always be everything to everyone, all the time. With that being said, you can create environments to adapt your business to various times of the day for nonstop activity and never a dull moment.
Some attention-grabbing themes trampoline parks are implementing throughout the world include afternoon toddler time, date nights, disco jamming, hip-hop revolution parties, reggae ramma…well, you get the point.
These themes keep the trampoline parks fresh, interesting, exciting, and always entertaining for guest.
4. Trampoline Parks Take Fundraising to a New Level for Nonprofits
Who wants to wear a name tag and make small talk all night at a fundraising event when you can have an action-packed trampoline smackdown competition to raise money for a nonprofit?
More and more charities are thinking out-of-the-box when it comes to fundraising for their organization and looking to venues like FECs to do it. A trampoline park pumps up the appeal for guests to attend a charity event outside of the generic ballroom, office, or restaurant atmosphere. Afterall, for a charity, the more guests you have attending, the more opportunity you have to raise more money.
Some trampoline parks will even offer their facility for an event at no charge since it is a charity in exchange for exposure to their supporters, making it a win-win.
5. Trampoline Parks Make Corporate Team Building Appealing
Teamwork. Sure we’ve heard it, some of us have experienced it, but how many of us actually like it? The truth is, not many. But host team building at a trampoline park, and now we’re talking.
Much like nonprofits, companies, large and small, look towards creative venues such as trampoline parks to host corporate events, celebrate company and employee milestones, and of course, work as a team on various activities with co-workers and colleagues. This environment fosters relationships and develops connections on a personal level.
Although team building is important, a little friendly competition between departments doesn’t hurt either. Any number of trampoline park elements such as basketball, dodgeball, or ninja wars, make for a thrilling ride not only for participants but for spectators.
If you operate a trampoline park and have not already implemented some or all of these trends, we suggest to first think about who your current customer is and how to leverage what you already have before you decide to spend time and money on promoting and marketing.
Even if you start with one trampoline park trend, gain momentum and begin another, you should be in good position to keep the ball rolling.
Want some ideas on how to refresh your trampoline park brand? Find out how to go beyond the logo and create a brand identity as unique as your business is in our next blog.